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Mobile WebSiteIn the appliance circle survey of a number of home appliances businesses and businessmen, generally optimistic about the performance of China's washing machine market in 2018, and said the entire industry will usher in a "volume gain and profit up" new outlet.
If the hot air conditioner market in 2017 was jointly driven by the hot weather and the market demand, then the bottoming out of the washing machine market in 2017 will be driven by the upgrading of consumption and product replacement. As a result, although the size and growth rate of the washing machine market is much lower than that of air conditioners, its prospects are broader and its power is stronger.
It can be said that in the next 2-3 years, the washing machine industry will usher in a round of "volume gain and profit up" gradual prosperity, especially in 2018 will be a new starting point. However, due to the limited size of the overall washing machine market and the multi-polarization of the consumption structure, the focus of the first-tier market operators is different. As a result, the transformation of the washing machine industry is not fruitful for the industry but for the minority manufacturers .
Double iteration of product + consumption
Currently, the washing machine market bottomed out in 2017 and has shown strong performance. Mainly due to internal and external double because: First, the internal washing machine technology innovation into a harvest period, from the high-end duplex partition washing, washing machine washing machine washing combination, and aimed at the second wall hanging washing machine, the second MINI washing machines and other products, are doing well.
Of course, from the consumer market to the end of a series of product technology fission, washing machine market not only bring large-scale cake bigger, but also the local washing machine business competition directly from the two thousand three thousand yuan, four or five thousand yuan file, One stroke into the market in one fell swoop above the platform.
It can be said that in 2018, the washing machine market is destined to usher in a steady, healthy and orderly growth under the momentum of a consumer upgrade. The key is, one must have the product technology and function innovation ability, two can lead the consumption tendency marketing ability.
