After a wintry 2018 color TV market is expected to be better

Last year, the domestic color TV companies experienced "cold", but with the commencement of 2018, the key raw material cost prices are expected to continue to fall, as well as benefit from the 2018 World Cup and other sports events, the industry as a whole demand recovery growth, this unfavorable situation Or will ease.

2018 is expected to restore "strength"

Data show that in 2017 the domestic color TV retail market suffered a serious challenge, sales of 47.52 million units, down 6.6%; year-on-year data from the previous year, the decline in 2017 is since 2003, the Chinese color TV market a dozen Annual sales fell the largest year-on-year. Compared with the domestic market, color TV exports still maintained positive growth, with an export volume of 100 million units, an increase of 2.2% over the same period of previous year.

Although the overall sales volume showed a year-on-year decline and the market was very gloomy, the winter may soon pass.

In 2018, a number of panel production lines in the world will enter the production ramp-up stage, which means that global panel production capacity will continue to increase. Institutions predict that by 2018 global panel production capacity will continue to increase, supply and demand ratio reached more than 5%. Panel supply and demand as a whole loose, panel prices are expected to continue falling, cost pressures of color TV enterprises will be eased.

In terms of demand, large-scale sports events such as the Russian World Cup and the Winter Olympics will be held in 2018, and the demand for the television market will increase under the sporting events. Experts said that in 2018 to benefit from the World Cup and other sports events, the overall industry demand will have a restorative growth, the global industry overall sales growth will be about 3%.

The industry expects that in 2018 China's top five color TV sets expected shipments in China market will grow 23% YoY, up 17% from 2017.

On the specific sales, it is estimated that in 2018, the retail scale of the TV market will reach 48.98 million units, an increase of 3.1% over the same period of previous year. The retail sales will reach 159.7 billion yuan, down 2.1% from the same period of last year. The size of large-size TVs will further deepen. The sales area 34.54 million square meters, an increase of 9.4%.