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Today's LED e-commerce companies have not considered consumers, and have not seen the success of O2O. How to find a better way to sell? I believe that China's lighting companies are involved in a wide range of activities, too much energy, and serious follow-up, leading to the failure to become the leading brand in the industry. Under this circumstance, I believe that it is the kingly way to identify the market segments. The traditional thinking needs to be changed. Strengthening cooperation with emerging channels can become bigger and stronger. For overseas companies to be localized, I believe that we must first consider the local strategic requirements in depth, in line with local people's needs and needs.

Transfer to Internet thinking

To transfer to the "Internet +" channel, it is important to master the Internet thinking.

Lei Jun once said: "Today everyone may think more that the transition to the Internet is only e-commerce, e-commerce does improve channel efficiency, but more importantly, use the Internet to arm yourself. It is not the product on the Internet. Internet companies must use the thinking of the Internet to do things."

The Internet is a tool, a super-tool with a huge function. With the advancement of technology and the continuous breakthrough of human understanding, the Internet is also infinitely rising. For the lighting industry, the Internet can play a big role. The role of the Internet depends on the lighting products and lighting industry to transform itself, so that it can dock with the Internet, the docking is not good, the effect is not good, the docking is good, the effect is very good. . Therefore, the use of the Internet in the lighting industry depends on the transformation of the lighting industry itself, not the Internet. Lighting companies have a thorough understanding of the Internet before they can make good use of the Internet.

The Internet represents the future, O2O also represents the future, but how to use this model, truly user-oriented, and make the enterprise a platform to embrace the future, it will test the decision-making level of the enterprise. Lighting companies can work hand-in-hand with excellent Internet e-commerce platforms, online, and develop Internet thinking to the extreme with the professional perspective of Internet companies, and do online sales. Online, revitalize the physical resources owned by the enterprise itself, enhance the competitiveness of the enterprise itself, and maximize the user experience.

Pursue technological breakthroughs and fully meet the Internet era

In the Internet age, in addition to the new marketing model of Internet thinking, it is more important to support the technology.

First of all, the Internet is not in conflict with the traditional industry and will not be replaced.

"Whether or not there is the Internet, for the sale of lights and the selling of kitchen knives, the lights and kitchen knives should be done first." If the enterprises that produce the sockets are going to do the lights, the lights should be cross-border to do security. This is not true Internet thinking, and behind this is speculative thinking.

Secondly, for the lighting industry, the interconnection and networking of lighting equipment and systems is an inevitable development trend.

I think that the lighting interconnection will start from the family and start with the consumer.

For lighting companies, the first question to consider under the "Internet +" thinking is how to let consumers naturally integrate different lighting products such as light bulbs, ceiling lights, wall lamps, switches, and various sensing devices in the home. Network for control by various controllers (including mobile phones).

In other words, it is the choice and implementation of wireless connectivity technology for lighting and its derivatives. As for the upper-level cloud access and cloud services, this is not an area that lighting companies are good at and should be handed over to Internet companies.