With the global economic slowdown, the sluggish capital market, and the ongoing trade war, there are constant remarks about China’s economic slowdown, but facing the complex domestic economic market, China has the world’s largest population, the world’s number one. Second, the economic volume, such a special economy, has formed a multi-level composite consumption structure. For example, the first-tier cities such as Beishangguangshen and Shenzhen are as developed as the developed countries in Europe and America. However, the GDP of many fourth- and fifth-tier cities still rises greatly. space.
I. Population and consumer demand at the city level
From the perspective of consumption, first-tier cities have achieved a high degree of consumer economic culture. The idea of niche brands, consumption upgrades, and branding is prevalent in first-tier cities, and there are various online and offline combinations in the city. The new retail experience, the traditional appliance store has become a kitchen that can be experienced, from the Nordic niche brand, Western food machine attracts the attention of consumers. And online consumption is becoming more mature, and the frequency of impulsive consumption is gradually decreasing. While the growth rate in the first-tier cities is slowing down or declining, the sales of the 4th, 5th and 6th lines may be in a high-speed growth. Take the vacuum cleaner category as an example. When Dyson’s door stores in the first- and second-tier cities are covered, the vacuum cleaner may be outside the five rings. The eyes of consumers are still a rare thing.
Second, the development sequence of the retail industry
The development of the domestic Internet and the domestic consumption expansion are almost at the same time, that is to say, the consumption under the online market is not yet fully mature, and the e-commerce consumption also popularizes the education of consumers, so we see the duopoly of the offline home appliance market. Many local home appliance chain companies are still not mature enough. Most small household electrical appliances have low unit prices, small size, and convenient transportation. They can quickly penetrate into consumers at all levels through e-commerce, and in turn conduct retail guidance or re-education for offline markets.
Third, the front-end consumer and back-end productivity
From the current efficiency and automation of the back-end manufacturing industry, it is relatively mismatched with the rapid development of the consumer end. Especially in the after-sales market of the home appliance market, the brands and categories are also in a state of unevenness. This may be the enterprise. The potential that can be developed is the opportunity to establish a good brand reputation and image in the fierce competition.
We always focus on the high point, focusing on what we can do to break through. From the development of first-tier cities, it seems that we have encountered bottlenecks and difficulties, but there are still many third- and fourth-tier cities in China, with consumption. Continue to sink, the front and back of the market are constantly making up in the development, I believe that the small appliance market has reached a new height in the benign promotion of the market.