After years of reform and opening up, China's metal cable joint production has formed a consumer product industry system with wide coverage and relatively complete structure. According to Feng Fei, deputy director of the Ministry of Industry and Information Technology, there are more than 100 kinds of products produced in China, ranking first in the world. The production capacity of home appliances, shoes, cotton, chemical fiber and clothing accounts for more than 50% of the world's total. Light industry and textile exports account for more than 50% of the world's total. More than 30% of the world is a veritable consumer goods manufacturing, consumption and exporting country. In 2015, the added value of China's consumer goods industry accounted for more than 10% of GDP. The added value of total value of consumer goods and total profit accounted for 31.9% and 35.8% of the total industry respectively, up 3.6 percentage points and 8.9 percentage points respectively over 2010. Stable growth, reform, restructuring, and benefiting people's livelihood have played an important role.
 However, the Ministry of Industry and Information Technology has also noticed changes in the current consumption situation in China. Feng Fei said that at present, China is in a period of rapid changes and upgrades in consumer structure. Residents' consumption is shifting from the survival and subsistence consumption based on clothing and food to the enjoyment and well-off consumption represented by living and behavior. From the imitation type of wave-type extensive consumption to the personalized and diversified fine consumption, consumers' demands for the color, variety, quality, specifications, brand and safety of consumer goods are constantly increasing, and consumption is growing in economic growth. The contribution rate in transformation and upgrading is getting higher and higher, and it is increasingly becoming the leading force to expand and enhance demand. According to the National Bureau of Statistics, in 2015, the contribution rate of China's final consumption expenditure to GDP growth reached 66.4%, an increase of 15.4 percentage points over the previous year. However, with the intensification of international competition and the weakening of cost advantages, the structural contradictions of China's consumer goods industry with large scale and insufficient supply, strong manufacturing capacity and insufficient innovation capacity are prominent, and the varieties structure, quality and quality, brand cultivation and other aspects are developed. There is still a big gap compared to the comparison. "Especially in recent years, part of the consumption flows overseas, reflecting the problem that China's consumer goods industry's effective supply capacity and level are difficult to adapt to consumption upgrades." Feng Fei said.
 Because of this, in the "Opinions", the "improvement of creative design level, increase the supply of high-end consumer goods, the development of smart health consumer goods, the development of consumer goods with national characteristics" are listed as the main content of the increased varieties. Feng Fei believes that the improvement of consumer goods supply must be the main direction and long-term measures, actively reduce the ineffective and low-end supply capacity, actively expand the effective and medium-to-high-end supply capacity, enhance the adaptability and flexibility of supply structure changes to demand changes, and continue to meet The need for the people to upgrade their consumption.
bad quality?
Actively carry out international benchmarking activities
 At the news conference, a reporter asked that a small number of consumers appeared to be helpless when they went abroad to buy domestic products. “It’s not good for domestic production, but it’s really not about standards and quality.” What should the industry do for consumers’ concerns?
 Feng Fei, deputy director of the Ministry of Industry and Information Technology, said that such problems do exist, but they are not mainstream. "This is related to how to create a good consumption environment. In response to this, the Ministry of Industry and Information Technology is stepping up the organization and implementation of special actions to improve the supply of consumer goods, speeding up the integration of domestic quality and safety standards with international standards, establishing a quality and safety traceability system and a punitive compensation system for commodity quality. Forcing enterprises to improve product quality. Specific to the light industry, Wang Shicheng, vice president of the China National Light Industry Association, said that it is necessary to actively carry out the "quality revolution" in the light industry, and win the development opportunities in the challenge of self. It is planned to convert 50 items per year, and the degree of consistency between major light industrial products and international standards will reach 95% by 2018. For example, Wang Shicheng said that many industries in light industry are currently conducting benchmarking activities, such as piano and other instruments. Steinway, playing cards against the American bee brand, football against the German Adidas and so on.
 In the "Opinions", the four tasks of "developing international benchmarks, strengthening quality and precision management, promoting quality inspection and certification, and guaranteeing the supply of medicines and high-quality raw materials" are also the main contents of quality improvement. In this regard, the Ministry of Industry and Information Technology will cultivate and promote the spirit of craftsmanship, and guide enterprises to establish a business philosophy of quality first and reputation first, based on the production of mass consumer goods to promote the "quality revolution", take the development path of winning by quality and strengthening the country, and promote "China" Manufacturing "accelerates to the "fine manufacturing" and wins the big market.