Breaking the cocoon into a butterfly 丨 new era and new opportunity for lighting industry

To resolve structural contradictions, we must first find out why. First, over the past years, especially in the past three or four years, extensive economic development methods have prioritized volume expansion. Such a large economic environment has a great impact on our industry. We simply pursue quantity and ignore qualitative development. Second, the strategic convergence of lighting engineering companies over the years has caused almost no matter how big or small the company is to pursue the strategy of "bigger and stronger". The consequence of strategic convergence is the proliferation of low-end homogenization projects. Third, there are unhealthy factors in the development ecology of the lighting engineering industry for many years. The outstanding feature is impetuousness, inability to keep quiet, and instability.

After years of impetuous development, it has left a heavy burden on enterprises and governments. Therefore, we must learn from the lessons and think calmly to optimize and upgrade the industry. First, recognize the current environment for economic development at home and abroad, follow the path of high-quality development, and transition from prioritizing "quantitative expansion" to "qualitative development." Second, lighting engineering enterprises should establish a differentiated development thinking, clarify their positioning, not seek for the big and the whole, but for small and beautiful, build a professional team, and provide high-end customized products and services. Third, return to rationality, develop steadily, attach importance to the increasing public demand of owners, and use lights to create greater social value for the city and the people.

Seize the turning point of the industry to achieve overtaking in corners

Although the landscape lighting market has been hit hard, from a rational point of view, it will still be the pillar business form of the industry in the near future. High-end and differentiated urban light art works are always scarce products in the market. We must adhere to precise marketing, focus on urban landmark buildings, artistic monolithic buildings, and urban characteristic landscape lighting projects. We must create high-quality boutique projects with ingenuity, give play to the guiding role of iconic projects, and win the market with points and faces. In the process of implementation, we must strictly avoid participating in the government's high debt-raising projects, while paying attention to and solving problems such as light pollution and high energy consumption. This requires us to continuously optimize the corporate governance structure and talent echelon, strengthen the building of the team system and execution, in order to meet the stronger public needs and higher professional requirements of the owners.