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Mobile WebSiteMini cars are not equal to the fierce competition of low-end cars
It should be noted that although most micro-electric vehicles are not expensive, generally below 100,000 yuan, some even reach 50,000 yuan, but micro-electric vehicles are by no means equivalent to low-end vehicles, let alone low-speed electric vehicles. Repeat. In this market, companies are also facing fierce competition. To gain something in this large market, not only high-quality vehicles are needed, but also the company's marketing model and comprehensive competitiveness.
"When promoting micro electric vehicles, we must pay attention to the innovation of business models." The Liuzhou model that Wang Binggang has been praising for the past two years is only because of finding a business model that meets consumer needs. In the promotion of this round of micro electric vehicles, car companies need to provide products that meet different needs according to different markets, and also need to launch adaptive business models. For example, the "Nazha Automobile Extreme Cloud Plan" adopts a variety of channel forms such as "Naza Center, Naza Shop and Naza Station", and introduces a variety of business models such as "direct operation, joint venture and franchise", which is for low The fast marketing model tailored to the end consumer, product quality + model innovation may better open the micro electric vehicle market.
