Recently, the "2020 China Home Appliance Industry Third Quarter Report Conference" was held in Beijing. China Household Electrical Appliances Research Institute and the National Household Appliance Industry Information Center jointly released the "2020 China Home Appliance Industry Third Quarter Report" (hereinafter referred to as " Third quarter report"). Since the beginning of this year, due to the impact of the epidemic, the domestic home appliance consumer market has suffered a greater impact in the first half of the year. In the third quarter of the year, the market was at a link between the previous and the next. In the continuous recovery of the market, home appliance companies are actively preparing for the end of the year. The third quarter report sorted out the industry's annual development context and provided a positive reference for enterprises to prepare for the end of the year sprint.


Ge Fengliang, Vice President of China Household Electrical Appliances Research Institute and Director of National Household Electrical Appliances Industry Information Center, Wang Xuhua, Deputy Director of Comprehensive Business Department of China National Light Industry Association, Wu Haitao, Executive Deputy Director of National Household Electrical Appliances Industry Information Center, Song Jingxue, Director of Research Department of National Household Electrical Appliances Industry Information Center Waiting to attend the press conference.


Wang Xuhua, deputy director of the Comprehensive Business Department of the China National Light Industry Council, first addressed the press conference. In response to the current policy environment facing the home appliance industry, he believed that under the new situation, the domestic big cycle is the main body of the "double cycle" strategy. Specific measures include expanding consumption, Carrying out a higher level of opening to the outside world and supply-side structural reforms. Expansion of consumption is the main means to expand domestic demand, and it is also the core of the domestic cycle. This will bring new opportunities to the Chinese home appliance industry that mainly meets domestic demand. Market opportunity. In the current environment, whether Chinese home appliance companies are meeting the growing diversified needs of consumers in the domestic market or enhancing brand competitiveness in the international market, the primary task is to cultivate their own "internal strength" and strengthen product and technological innovation. , To comply with the demand of consumer market upgrades, in order to achieve its own development and surpass in the changing market environment.

Wu Haitao, executive deputy director of the National Household Appliance Industry Information Center, said that the good news in the third quarter came from the export of home appliances. After the outbreak of the global epidemic, China has become one of the few countries in the world that can provide reliable production capacity. This has brought new export orders for some companies, driving the cumulative export of household appliances in the first three quarters of 2020 to increase by 17.3% year-on-year. But overall, the next test facing the home appliance industry is still severe. In the external environment, the impact of the epidemic on the global economy continues to ferment, while within the industry, major home appliances such as air conditioners, color TVs, washing machines, and water heaters are still in a negative growth zone. Home appliance companies need to adjust their strategic direction in time according to the changes in the competitive environment, closely integrate the current market characteristics, competitive environment and changes in consumer demand in product development and production, and make proactive improvements and improvements to effectively combat the disadvantages of the general environment .