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JD 11.11: The growth of professional brands in the vertical field of industrial products leads the growth of hydraulic components by 203% year-on-year

Over 349.1 billion yuan! As of 23:59 on November 11, the cumulative order amount of 11.11 on JD.com, which "doesn't stay up at 8 o'clock in the evening," has set a new record. Sales of 31 brands exceeded 1 billion, Apple broke 10 billion; more than 5 million farmers realized income growth; 43,276 merchants increased their turnover by more than 200% year-on-year, and the number of new small and medium-sized brands increased by more than 4 times year-on-year; JD Logistics' green supply chain reduced carbon 26,000 tons, 11.35 million times of recycling packaging.

In this 11.11 of JD.com, JD.com continues to reduce costs and increase efficiency for the industry, create growth space for partners, resonate with more industries, and help more real economy enterprises to develop with high quality. Today's JD 11.11 is not only a window to release consumer vitality, but also a stage for linking consumer and industrial sides to promote the deep integration of the digital and real economy. Many industrial brands and industrial companies participated in JD 11.11, and JD’s industrial product orders increased by 191 year-on-year. %, the number of customers placing orders increased by 153% year-on-year.

Strong growth in professional brands in the industrial vertical sector, SKF, the world's largest bearing manufacturer, increased its turnover by 10 times year-on-year

With the transmission effect of the industrial digital transformation of the industrial manufacturing industry on upstream brands, industrial brands are also accelerating the construction of digital channels. This year, a large number of professional categories and professional brands in the industrial vertical field "appeared" on JD 11.11. For example, Xiamen XGMA, a domestic construction machinery brand with a history of 70 years, brought its loaders, excavators, road rollers, forklifts and other fields 8 major categories and 27 large-scale machinery and equipment are all launched in the flagship store of Xiagong JD.com, participating in JD 11.11 for the first time. Renben Bearings, ranked 24th in China's Top 100 Machinery Industry Rankings, participated in JD 11.11 with nearly 30,000 bearings of different specifications and models. The smallest diameter is less than 1mm and the largest outer diameter exceeds 6m.



During the 11.11 period of JD.com, more and more specialized industrial categories grew rapidly. Orders for pressure instrument categories increased by 316% year-on-year, hydraulic components category orders increased by 203% year-on-year, and bearings category orders increased by 185% year-on-year. Ranked 98th in the 2021 Fortune Global 500, Bosch Group’s power tool sales have increased by 38 times year-on-year, and the world’s largest bearing manufacturer SKF has increased its sales by 10 times year-on-year. It has a history of more than 60 years and has a global market share of 36 times. % Of the Japanese pneumatic component brand SMC's turnover increased by 434% year-on-year.

At the same time, the companies that guarantee the supply of materials in the production process through Jingdong Industrial Products have been involved in 70 industries such as aerospace, electronics manufacturing, and coal. Among them, the purchase value of enterprise customers in the petroleum and petrochemical industry increased by 555% year-on-year, the purchase value of enterprise customers in the metallurgical industry increased by 218% year-on-year, and the purchase value of corporate customers in the electronics manufacturing industry increased by 159% year-on-year.

JD Industrial's first "smart mobile warehouse" is put into operation, with a new generation of infrastructure to help the digitalization of the industrial industry


Different from ordinary consumer products, the specifications and parameters of industrial products are complicated. The completion of the transaction is only the beginning of the service of industrial products. If digitalization only stays at the transaction level, it is difficult to meet the needs of enterprises. The performance process involves a large number of physical level delivery service issues, and more professional production is required. The next-generation supply chain infrastructure of the scene, the intelligent mobile warehouse of JD Industrial Products, which was officially unveiled during 11.11 this year, is one of the representatives.


Through the integration of procurement digital technology and infrastructure, the intelligent mobile warehouse was put into use in the Hanbanan high-speed railway construction project under the responsibility of Sichuan Chuanjiao Road and Bridge Co., Ltd., to solve the problem of accurate procurement planning and on-site materials acquisition caused by remote construction sites. Difficulty in distribution and inventory management. After the construction workers identify their identity by swiping their faces, swiping cards, etc. and entering the warehouse, they can see the high-frequency and consumable industrial products of the road and bridge construction sites such as bolts and nuts, welding wire electrodes, cast iron ball valves, and slotted bits. Unmanned container". In the interactive interface of the "unmanned container", workers can see the requisition list configured by the project purchasing department according to the type of work, clearly marking the requisitionable goods and quantity. After the selection, the cabinet door opens automatically to receive materials. Wang Leyi, an employee of Sichuan Jiao Road and Bridge Machinery and Materials Section, was deeply impressed. He said, “In the past, we could only see a total number of materials received at the construction site, but now through JD Industrial Products, our management of materials received can be accurate to everyone and every product, regardless of plan. It is more accurate to formulate or to use funds."


At present, digitization has become the consensus for the development of the industrial industry. As a business unit of JD.com to provide industrial products supply chain technical services to the industrial industry, JD.com Industrial Products will continue to pay attention to the needs of the upstream and downstream of the industrial chain. Converged differentiated products, give full play to the advantages of new entities to promote the digitization of the industrial product industry.

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