RCCN WeChat QrCode
Mobile WebSiteOn November 9, the Light Orange Era officially announced its entry into the car manufacturing field. Its first product was made by Chongqing's Beiqi Ruixiang and will be unveiled at the Guangzhou Auto Show, which opens on November 19. On November 14, Great Wall Motors officially announced its new high-end brand Salon car at the Beijing Yizhuang Salon Automobile Headquarters, and its first model will also be officially unveiled at the Guangzhou Auto Show. On November 15, the new car brand Avita made its global debut in Shanghai, and the first emotional smart electric car Avita 11 was officially unveiled.
Traditional independent car companies unanimously launched high-end smart brands to seize the track. Joint venture car companies' electrification strategy has been accelerating. Although the second wave of new car manufacturers is coming, they are still "ambitious." The high-profile entry of Xiaomi, Baidu, and Dong Mingzhu has made the race track of electrification even more crowded.
The new army is pouring into the light orange era official announced the car
After a round of melee, many companies that threatened to "make cars with PPT" have been dropped. Singularity, Ranger and many other brands disappeared one by one on the electrified competition arena, leaving only Weilai, Ideal, Xiaopeng, and Weimar. More than a dozen homes, such as Nezha, and Lingpao, are still strong. The light orange era of the "New Army" entering at this time obviously came a little later.
On November 9th, the "Light Orange Era", which was established less than half a year ago, suddenly announced that it would build a car, saying that it would appear at the Guangzhou Auto Show as a new car maker and show its quasi-production models to the outside world.
At the media communication meeting held that day, neither the model nor the strategy was announced. Even the resume information of the founder had nothing to do with the car building.
According to officials, Bian Biao, the founder of Light Orange Times, graduated from Tsinghua University and has extensive experience in the financial field; CEO Mou Lu has 10 years of experience in Internet product game research and development. ; Chief Scientist Tong Xiaoyu used to be the Dean of the Research Institute of China United Network Communications Co., Ltd., and has in-depth research on 5G, V2X,
Internet of Things, communications and other businesses.
According to Tianyan Check, Light Orange Times (Shenzhen) Technology Co., Ltd. ("Light Orange Times" for short) was established on June 25, 2021. Its business scope includes the wholesale of auto parts; the sales of new energy vehicles; the sales of new energy vehicles. Sales of accessories; sales of production and test equipment for new energy vehicles; sales of replacement facilities for new energy vehicles; research and development of auto parts, etc."The light orange era will start from the needs of young consumers, and make the public affordable and affordable smart electric vehicles to meet the mass travel consumption needs and the desire for a better and smarter life." said Bian, the founder of the light orange era.
It is also understood that the light orange era has now completed the angel round of financing, and plans to complete the A round around April next year, and start the B round in the second quarter. In terms of manufacturing methods, in the early stage of the light orange era, it will operate with light assets and adopt the model of software self-developed and hardware outsourcing. The products are OEM by Beiqi Ruixiang (formerly Beiqi Yinxiang).
The latest information officially released by Light Orange Times Automobile shows that its first model "Orange" will be unveiled at the Guangzhou Auto Show on November 19. The new car will be positioned as a smart car. Light Orange Times CEO Mou Lu revealed that at the upcoming Guangzhou Auto Show, products and technical highlights such as distinctive central armrest components, gamepad steering wheels, and even true customization that can be achieved, will be on the quasi-production models for the first time. Appear. Light Orange Era plans to meet the "individual" needs of young users through App. In addition, the new product will have a super fast charge that can travel 200 kilometers in 8 minutes, and at the same time will achieve a substantial increase in winter endurance.
The emergence of the light orange era seems to have brought people's attention back to the early "PPT car making" era. At that time, many brands represented by Sailin, Zhidou, Guojin, etc. were either stillborn or had not seen mass-produced models... It is precisely because of this that most people were not optimistic about these new models in the early years. Power, and dubbed them the ironic title "PPT makes cars". The light orange era, which was established for just five months, claimed that its mass-produced cars will be officially launched in the second half of next year (2022). Obviously, this task is extremely difficult. There is still a long way to go from launch to product off-line delivery. Whether to continue the legend of "PPT making cars", or to become "the most fierce back wave" as it claims, remains to be tested by the market and time.Efforts to high-end, independent three strong competition new dimensions
At the same time that the new car forces entered the market, the independent top three Geely, Great Wall, and Changan have also accelerated the pace of electrification. After Geely's Geely brand took the lead in winning the first opportunity, the two independent auto companies, Great Wall and Changan, also set their sights on the field of high-end smart cars.
Following Haval, WEY, Euler, Tanks, and Great Wall pickups, Great Wall recently launched its sixth brand, Salon, and its first model will be officially unveiled at the Guangzhou Auto Show.
As a new high-end brand of Great Wall Motors, Salon Motors is a brand new smart high-end electric vehicle brand newly planned by Great Wall Motors at the end of 2020. It is codenamed "SL Project" within Great Wall. In December 2020, Shanghai Salon Zhixing Industrial Co., Ltd. was established. According to the plan, Salon Automobile will become a "hydrogen and electric dual energy" luxury brand, realizing mass production of all types of hydrogen energy passenger vehicles.
It was learned from the official website that the first model of Salon Automobile may be officially named "Mecha Dragon". The Tianyancha APP shows that Sharon Zhixing Technology Co., Ltd. has also registered a series of "dragon" trademarks such as stainless steel dragon, storm dragon, and fighting dragon, and the registered icons are classified as means of transportation.
On November 16, Salon Automobile officially released a preview of a new model. The car will be unveiled during the 2021 Guangzhou Auto Show and is expected to sell for more than 400,000 yuan.
In the preview picture, the official said that the car has a strong power of 3.7 seconds to break the hundred, and will be equipped with 4 lidars, which is the world's first 4 lidar, and is the world's only model with laser full-view coverage, indicating that the new car will be Have a higher level of autonomous driving capabilities.
Based on the previously released preview map, its first product is positioned as a four-door coupe. The body contour and folding line are relatively tough. The waistline rises slightly from the headlights to the fenders and runs through to the rear of the car. . The line of the C-pillar at the rear of the car slid rapidly, giving people a "slip-back" feeling.
In terms of price positioning, the salon will also cut into the interval that the Great Wall has never touched before-400,000-800,000. As for the battery system, the Dayu battery technology, which was previously released by Great Wall, which will never fire or explode, will also be implemented on Salon models for the first time. According to the plan, the first model of Salon Automobile will be launched in 2022.
Avita, a new car brand in which Changan Automobile holds 39.02% of its shares, made its global debut in Shanghai on November 15. The first emotional smart electric car, the Avita 11, also targets the high-end smart car market with a bid of more than 350,000 yuan.
It is reported that Avita has integrated the respective advantages of Changan Automobile, Huawei, and CATL in the field of vehicle R&D, smart car solutions and smart energy ecology. Based on the smart electric vehicle technology platform-CHN, it is jointly created by the three companies High-end smart electric car brand.
The first body-in-white of the Avita 11 was successfully trial-produced and rolled off the assembly line at the Chongqing plant in October this year. In the second quarter of next year, Avita 11 will be officially released, and the retail network will be unveiled one after another; in the third quarter of next year, Avita 11 will achieve its first mass production and user delivery. In the next five years, Avita Technology will launch a number of models one after another.
Starting with extremely krypton, high-end self-owned brands have entered the mass production and delivery period. The first mass-produced model Jikr 001 based on the vast structure of SEA, covering three models including WE version, YOU version and ME version, has been delivered in October this year. An Conghui, CEO of Geely Automobile, previously stated that the new high-end electric car brand Jikrypton has all sold out this year's order quota and no new orders will be received.
Compared with the struggling to catch up in the era of fuel vehicles, the high-end breakthrough in the era of electric intelligence is imperative. With the rise of young consumer groups, more and more people prefer those "domestic products" that understand themselves better.
According to data from the Travel Association, China’s auto sales in the first three quarters of 2021 were 14.848 million, and self-owned brand sales were 6.442 million, accounting for 43.4% in the first three quarters. In September, the market share of independent brands reached 47%. "The increase in the supply of self-owned brand new energy vehicles continues to drive market vitality. The market participants are gradually enriching, and the sales volume of luxury cars, mid-range joint venture brands and new car manufacturers are increasing." Huatai Securities research report analysis.
There are Lantu and Jihu in the front, and Salon and Avita in the back. More and more independent car companies are beginning to deploy high-end brands in the field of new energy. China Industry News learned that at the upcoming 2021 Guangzhou Auto Show, SAIC, Weimar and others will make their debuts or debuts for their heavyweight models. The interior of Zhiji L7, the first mass-produced car of Zhiji Automobile, will be unveiled for the first time; Feifan Automobile's medium and large SUV-ES33 will officially announce its new name; and Weimar Automobile, which focuses on the mid-end market with a price of 150,000 to 200,000 , This auto show will also bring a brand new Titan-Weimar M7.
