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Mobile WebSiteBehind the new format: large-scale home appliance companies struck
According to the statistics of the 2015-2017 kitchen and electric appliance market in China, according to the statistics of China Yikang, we can see that the overall market is still steadily rising, maintaining an annual growth rate of more than 10%. However, in the traditional smoke stove segmentation field, the growth rate is gradually slowing down, and the kitchen power market needs to seek new breakthrough points to realize the long-term occupation of the kitchen electricity market pattern that has already been determined began to change.
In 2017, the retail value of range hoods was 43.29 billion yuan, an increase of 12.7% year-on-year, and retail sales of gas stoves were 26.36 billion yuan, a year-on-year increase of 11.7%. The kitchen retail sales of new dishwashers has reached 4 billion yuan, year-on-year growth rate of 140.8%. The emerging kitchen electricity market is emerging as a new growth point in the development of kitchen appliances. Fancy the development potential of the dishwasher market, not only the traditional kitchen and electric companies are actively laying out, but some powerful home appliance companies have also entered the game. Large-scale home appliance companies have performed outstandingly in this segment of the market, especially in the online market, which accounts for nearly 70% of the market share.
The market pattern of kitchen appliances is changing quietly. According to statistics, large home appliance companies gradually expand their market share, especially in the online market, where the share of enterprises in the embedded household appliances and dishwasher market is not less than 50%. .
At the same time, with the "smart home" concept of stir-fried, "smart kitchen" has also begun to become a new trend in the kitchen electric industry. As the head enterprise of the home appliance industry, relying on its own strong resources, capital, and technical advantages, the development of smart home operating systems has begun to take shape, and the creation of a "smart kitchen" is nothing but a matter of pushing the boat. The inclusion of “smart kitchens” in the overall layout of “wisdom families” will not only be an important complement to Haier’s and other companies’ intelligent strategies, but will also help them to further break the existing pattern of the kitchen power market and occupy more for the future. Market share made a pave.
In the context of “consumer upgrades”, emerging consumer demand has emerged and new technologies have been chased. The kitchen and electric industry has also begun to usher in a new round of pattern changes in the face of this change. In the future kitchen appliance market, there will be no winners. It can be seen.
