How to avoid the elimination of new energy vehicles in the big waves?

The earliest pilot projects for new energy vehicles were mainly public areas. Later, although policy subsidies were constantly changing, they gradually extended to the private sector, from 25 pilot cities to 88 pilot cities, and finally spread to the whole country.

Technology has also evolved from a single, gradually extended to a more detailed level, from the passenger car field, gradually enhanced to a new direction of the development of the automotive industry. By 2018, the subsidies for many new energy vehicles will gradually decline, and the battery subsidies will be more.

In order to fully open the consumption level of new energy vehicles, the Ministry of Finance also issued a notice on the exemption of purchase tax in 2014, and this announcement is still in progress. Not only is it exempt from taxation, it does not restrict the sway of new energy vehicles, and the restrictions on new energy vehicles, and further promote new energy into the private sector.

Of course, financial subsidies are not a long-term solution. According to relevant national plans, the new energy subsidy policy will be completely abolished in 2020. In order to avoid the breakdown of new energy vehicles, the double-point policy will be implemented in September 2017. Level and new energy vehicle production are strictly required.

Industry future: Big Wave Taosha products are always the core competitiveness

Subsidy subsidies will, to a certain extent, curb the blind expansion of the industry, and will also eliminate the low-level car companies at the tail. Some time ago, manufacturers intensively launched a number of low-priced models to occupy the market, in order to obtain more subsidies, but with the subsidy tightening, many new energy auto companies without technical content will be accelerated.

According to industry analysts, all car companies can't avoid the problem that “subsidies will be fully degraded in 2020”. When subsidies are about to disappear, the technical level of major manufacturers in the future may become the market and consumers. Key indicators.

With the rapid development of the new energy automobile industry, there will inevitably be an oligarch, and at the same time, large-scale enterprises will face elimination. With the beginning of the knockout, the price war will inevitably follow. Related companies have two choices, one to follow the price war, to see who can fight to the end; the second is not to follow their own strategy to explore their own way out.

Price warfare is an unavoidable problem in any industry. With the emergence of industry concentration, there will be brands that are highly recognized by the industry and the market. Industry competition will become more and more fierce. Differentiation is a kind of avoiding price war. Effective method.

At present, the homogenization competition of the new energy automobile industry is obvious. We believe that the new energy automobile industry enterprises in the late stage, whether it is the main engine factory or the operator, need to subdivide the customers, find their own positioning, and implement differentiated competition to survive.

Among them, from the perspective of the power battery field, domestic batteries are inferior to those of Japanese and Korean companies. Therefore, in addition to improving energy density, companies in this field need technology, technology, management, and materials. Verification and other aspects to improve their manufacturing capabilities.

From the perspective of vehicle manufacturing, the core of the competition is the product. Only by providing customers with more cost-effective products can they win the favor of customers. In order to provide high-priced products, in addition to ensuring the quality of the products, but also to reduce their own costs. In addition, there must be excellent after-sales protection services.

On the whole, although there are many problems in the current new energy auto industry, it is undeniable that new energy vehicles are the trend of the times, so the prospects are still broad. With the continuous support of the country and the maturity of the industry's own technical performance, the industry will inevitably move towards a sustainable and healthy development path.