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Mobile WebSiteWhat is the probability of a crisis in a Fortune 500 company and industry leader? Not 0, not 1%, not 99%, but 100%.
We live in a diverse, complex and ever-changing mobile internet society. Any small sesame, any peasant may trigger or produce a butterfly effect, affecting the whole city, and even the whole village - the global village, the fish and the fish.
Unlike the first wave of car-building that just emerged 20 years ago, the Internet has been different from the second wave of car-building booms that emerged 10 years ago. The third wave of new car-building forces is facing entrepreneurial and lyrical environments. It has been more complicated and sensitive in any previous period.
In the era of mobile Internet, everyone's communication, interactive communication, mass communication, all-weather communication, the speed, depth, breadth and intensity of information dissemination are beyond imagination.
In the era of 100% media where everyone is the media and everyone is the camera, new media, self-media, and online media have a magnifying ugly carnival for the emerging new forces of car-making, showing an unprecedented unfriendly, irrational, Intolerance: Who is the next one? Who will be blasted?
How to deal with the crisis of public opinion in the era of all media, improve "net merchants", prevent "net injuries" and avoid "nets"?
Facing the high-risk era of high crisis and uncontrollable grievances, most enterprises do not have amulets and free cards. Only “high wall, wide grain, slow king”, such as thin ice, such as the abyss, war, dedication, stepping To build a "firewall" and dig deep into the "moat river" in a down-to-earth manner, we can survive this unprecedented economic crisis, the auto market crisis, and the new power crisis caused by the financial crisis.
Specific to the new car power, there has been no chance of a crisis of public opinion in enterprises, brands, and products. The serious impact has led to the suspension of some companies’ listing plans, and some companies’ share price valuations have fallen, and some enterprises have occurred. Customer refunds.
Why is this happening?
The first is the problem of corporate values, why build a car? What is the initial heart of making a car? The credibility crisis of PPT car making, internet car making, car making money, etc., has penetrated the bottom line of the public and the public and the media.
The second is that the enterprises involved in the lack of crisis prevention and correct handling mechanisms, usually do not burn incense, temporarily hold the Buddha's feet, usually do not "fire", accidents to "fire", drag the problem into a sensation, the sensation into a disaster, leading to fire and even camp.
The third is the reason for the media. The media has become a business. News has become a business, and tremendous pressure for survival has turned many large and small new media, self-media and traditional media into hungry beasts.
The fourth is the reason for the network. The Global Times recently published a commentator's article: "The criticism on the Internet is always complicated. It often leads to a big emotion because of a head, and the head may not be accurate. We suggest that all famous companies, institutions and celebrities I have to be mentally prepared to be caught by the Internet when I have something to do."
Past experience guide for the future. The new public security forces have recently launched a series of public relations crisis triggered by the crisis of business management. The inspiration or lesson of the new power of the car is: no dispute, no high-profile, no wavering, "high wall, wide grain, slow king".
In the face of the crisis, the first thing is that you don't have to panic. You don't have to make a fuss. What we need is more calm and quick response. Imagine a mature, stable, and healthy enterprise that was smashed and even misunderstood, and was killed or fallen by people.
Most domestic auto companies are not allowed to question, blame, torture, or even whisper one-and-a-half-point whispers. They jump, pick up, and pick up. In fact, no dispute, not afraid of controversy, which famous brand at home and abroad is not growing and matured in disputes.
"High wall construction" is reflected in the public security prevention level, preventing problems before they occur, fire prevention is more than fire fighting, and we must attach great importance to and invest resources in order to avoid or effectively resolve important and urgent, or sudden public relations crisis; "Food" is embodied in its own physical fitness and constructs an internal public opinion system; "slowly called the king" is manifested in actively arranging peripheral friendly public opinion scenarios to create a good public opinion ecological environment for the healthy and sustainable development of enterprises.
