How do we choose to face an increasing number of new energy vehicles? The cruising range and the price after subsidy are of course an important reference, but they are not absolute factors. After all, from the perspective of the crowd, the demand for cars for young and middle-aged people and the multi-golden elderly is not the same, but only for themselves. The best is the one.
Younger generation, pursuing individuality and freshness
Nowadays, the trend of rejuvenation in the automobile consumer market is becoming more and more obvious. These younger generations of consumers are mostly after 90, and their consumption philosophy mainly emphasizes self-personality. For them, the car is not only a means of transportation, but also a representative of personality. Therefore, the new energy vehicles they favor, the value must first pass.
At present, many new energy vehicles built by many car companies often pursue cost-effectiveness, and lack of novelty in design, which undoubtedly cannot satisfy the inner preferences of young people. However, there are also some self-owned brand car companies that incorporate fashion elements into the appearance of new energy vehicles, highlighting the sense of movement and catering to the individual needs of young people.
Middle-aged family, stressing that the price is king
In the middle-aged group, that is, after 70 and 80, since most of them are already parents and shoulder the burden of the family, they purchase new energy vehicles mainly from actual demand. The model does not have to be too tall, and the important thing is to highlight the price/performance ratio. For example: whether the configuration is sufficient, whether the price is close to the people, etc.
The car purchase demand of the middle-aged family also coincides with the current car-making concept of many car companies. Under the new subsidy policy of the state, many new energy vehicles have broken the old impression of low price and low battery life, which is favored by consumers.
Multi-golden elderly, paying attention to the practicality of driving
Duojin seniors are important potential consumers in the auto market. Most of them have retired, and their children have already established their own families. They buy cars mainly for picking up their grandchildren and daily transportation. They pay attention to practicality, such as whether it is environmentally friendly, whether it is riding. Comfortable and more.
Specifically, on the environmental protection effect, naturally, the pure electric vehicle is the most powerful, and it can achieve “0” emission. On the comfort of the ride, it depends on whether the seat and head space of the seat is sufficient, and it is worth noting that That is, whether the car is quiet during the driving process.
Undoubtedly, different consumer groups have their own consumption preferences, chasing fashion values, favoring cost-effectiveness, or paying attention to practicality. Everything depends on their own internal needs. After all, it is best for them. Looking at the new energy vehicle market, the state subsidy policy is declining, prompting car companies to increase product upgrades, which is also a big plus for consumers