The development of pure electric vehicles not only injects new vitality into the already mature automobile market, but also guides a new way of life and travel. As people's consumption consciousness becomes more and more rational, consumers are pursuing a more enjoyment of experience and sensory spirit. In addition to providing existing car performance, pure electric vehicles also reflect a buyer's attitude towards life that is environmentally friendly and strives to improve the environment. This is also an important reason why pure electric vehicles have a market. In addition, with the development of urbanization, the laying of transportation network lines has become increasingly developed and perfected, and the number of cars that are becoming saturated in the city brings about the phenomenon of traffic congestion. The cars are far from exerting the speed experience they should have. It is very fuel-efficient to stop, and people drive more in the surroundings, and the mileage is very short. In contrast, pure electric vehicles are more suitable for driving in cities. Now more and more “90s” have become the main force of consumption. They are pursuing novelty and individuality. Pure electric vehicles are also attractive to them as emerging products.
Compared with the positive response of world-renowned car manufacturers to pure electric vehicles, private companies with independent brands in my country are at the forefront of pure electric vehicle innovation. For example, BYD's plug-in hybrid electric vehicle "Qin" led the pure electric vehicle market from January to September 2014. Kangdi and the Hangzhou government cooperated to launch a "microbus" pure electric vehicle promotion plan. Reading as a domestic high-end independent research and development Electric car brands are also committed to being "pure electric cars that everyone can afford", and so on. In December 2014, the state-owned enterprise China Beiqi also launched a series of pure electric vehicles with a range of 200 km. The company's vigorous promotion of pure electric vehicles and the enthusiasm of buyers cannot be separated from the huge subsidies of the local government. This is a passenger electric The main driving force of automobile sales.