China has become the world's most important TV brand power

From the color TV manufacturing power

To the brand power

In the early stage of CRT to LCD transition, China once lagged behind Japan and South Korea, after nearly a decade of technology to catch up and localization process, China has become the world's most important color TV brand power. Over the past five years, China's annual output of LCD TV from 128 million units to 158 million units, accounting for the global share from 54% to 70%. Domestic color TV retail sales from 42 million units to more than 50 million units, an increase of 20%. Domestic sales of each of the ten color TV in eight is its own brand products.

Color TV exports increased from 62 million units to 81 million units, an increase of 31%. Overseas market, each sold two color TV in a produced in mainland China. The top ten global color TV, Chinese brands have occupied five seats. Among them, TCL surpassed Sony, ranked third in the world, shipments exceeded 20 million units, approaching the second-ranked South Korea's LG. Over the past five years, Hisense and Skyworth in its own brand exports also achieved good results, not only the rapid growth in sales, in Eastern Europe, Africa, Southeast Asia, South America and other regions to gradually establish brand awareness and reputation. In addition, the traditional color TV brand Changhong, Konka, Haier also gradually replace the Japanese brand, become the era of LCD TV leader.

From the use of doctrine

To the core components of the localization

The core components of color TV are mainly display panels, integrated circuits and system software. Which LCD panel accounted for more than 50% of the overall hardware costs. With China's strategic layout in the field of display panels to speed up, China has large-scale production of high-generation LCD panel line (8.5 generation and above) from five years ago, two to the current eight. The cumulative investment has been completed from five years ago, 53 billion yuan, increased to more than 200 billion yuan. There are still seven high-generation line in the investment and construction, is expected to follow-up will invest 220 billion yuan. The annual output of color TV panels from five years ago, less than 20 million to nearly 90 million. The domestic color TV panel self-sufficiency rate jumped from 14% to 55% in the global TV panel shipments in the share also jumped from 7% to 34%. This year, China's mainland TV panel shipments will surpass South Korea and China Taiwan, ranking first in the world. It is expected that by 2020, China's 15 high-generation lines will be fully produced, the output will account for half of the global LCD TV panel shipments.