Dishwasher product sales growth to create healthy and orderly "new blue sea"

In the "2017 China Dishwasher Industry White Paper" mentioned that the Chinese dishwasher market in recent years continued to improve. 2016 market retail sales reached 1.98 billion yuan, an increase of 104.8%; as of August 2017, the dishwasher market retail sales reached 2.42 billion yuan, the total retail sales last year, an increase of 134.7%.

If the dishwasher market growth rate is only "coin side", then the dishwasher family to maintain the base of the capacity, it is gratifying the other side.

With the second half of the renovation season and the festive season, the dishwasher sales will hit a new high; the annual output of the dishwasher industry is expected to achieve 4.76 billion yuan, the amount of sales to achieve 1.097 million units, the market size or an increase of 140% The

With the awakening of the market, as of August this year, the number of dishwasher brand has reached 43, a year to add 17 brands, the product model from last year's 167 to 229, the market participants Increasingly rich, as well as latecomers are constantly eager. "Now, we do not worry about the rise of the dishwasher market, to worry about whether it can catch this train," the industry felt.

In addition, in view of the Chinese family population is small, and used to clean a meal, so the purchase of the dishwasher, the crowd is more inclined to 6 sets and 8 sets of small capacity products, such products accounted for Jingdong dishwasher sales Of the 7 into.

And in small-capacity products, free installation of desktop dishwashers to become a touchstone market. Wang Lei, vice chairman of the China Household Electrical Appliances Association, released the "2017 China Dishwasher Industry White Paper", said the localization of innovation is to promote the dishwasher into the Chinese family one of the key factors. To join the localization of innovative elements of the desktop-free installation of small, flexible, suitable for small units and has been renovated kitchen, while its price is relatively low, easy for consumers to accept. And through the convenience of online communication channels, businesses to all chips, fans Festival, joint pre-sale and other new games to attract the audience, so that the type of product influence continue to enlarge.