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With the continuous upgrading of consumer structure in China, emerging household appliances represented by dishwashers are welcoming strong growth drivers. Dishwasher has become one of the fastest growing categories in China's home appliance industry. However, people in the industry stated that there are still many problems that cannot be ignored in the development of the dishwasher market. The main problem is that the users who have bought the dishwasher are not very efficient in using the dishwasher. There is a certain gap between the product and the habits of Chinese consumers.

Agency forecasts:

Dishwasher sales are expected to double this year

According to the “White Paper of China's Dishwasher Industry in 2017”, the Chinese dishwasher market has continued to improve in recent years. In 2016, the retail sales of the market reached 1.98 billion yuan, an increase of 104.8% year-on-year; and as of August 2017, the retail value of the dishwasher market had reached 2.42 billion yuan, exceeding the total retail sales in 2016, an increase of 134.7% year-on-year.

According to forecasts, the retail value of dishwashers in 2018 will reach 9.09 billion yuan, an increase of 107.8% year-on-year, and retail sales will reach 1.994 million, an increase of 108% over the same period of last year.

The explosive growth of the dishwasher market has made it a new front for home appliance companies. The monitoring data show that in 2017, the number of brands in the dishwasher market in China reached 59, an increase of 21; the number of product models as many as 285, an increase of 77.

Due to the differences in Chinese and western food culture, Western-style dishwashers have shown inadequate solutions to dishwashing problems. However, some companies are actively making localized innovations. Therefore, companies should carry out product innovations around the needs of Chinese families and consumers, and introduce more suitable products. Chinese home kitchen dishwasher products.

“At present, almost all mainstream home appliance companies have introduced dishwasher products, and we can see that the future of this product is very promising. It is expected that in the next three to five years, this product will maintain rapid growth and is expected to reach an annual sales volume of 10 million units. Liu Buchen, a senior observer of the household appliance industry, said that at present, China's dishwasher brand has formed two camps: the local school and the overseas school, and the local faction has done a better job in the transformation of Chinese-style products; the overseas factions are basically European and American countries. The dishwasher products are directly introduced into the Chinese market. At present, the competition between the two camps is very fierce. In general, there is a tendency that overseas groups are gradually being overtaken.

market:

Need to be more thoroughly localized

Liu Buychen admits that there are still many problems that cannot be ignored in the development of the dishwasher market. The main problem is that the users who have bought the dishwasher are not very efficient in the use of the dishwasher or even idle for a long time. There is a certain gap between the use of the bowl products and the habits of Chinese consumers, which requires a more thorough localization of the dishwasher market.

Senior industrial economic observer Liang Zhenpeng told the Guangzhou Daily media reporter that the general experience of many consumer desktop dishwashers is relatively poor. He suggested that users should install the rough room in the initial

renovation stage, and set aside space for the dishwasher during the renovation.